The Petrini and Workman offers a comprehensive package in its Take It to the Crowd Process. This includes:
Step 1: Initial Project Review & Evaluation
During this step, our team will complete a thorough Due Diligence of the project and the principals that stand behind the project where the Petrini and Workman will validate the concept and the company’s, along with management’s, ability to deliver the results as set forth in the company’s business plan. In other words, will the company be likely to achieve the milestones set forth (the reason funding is needed) if funding is in place? When we work with a Crowdfunding project, we are standing behind that project’s promises. We want to make sure that you can deliver.
This also includes a Competitive Analysis of the project against the current market in the Crowdfunding arena. It is important to know how your project will stack up in the marketplace. Can you compete?
Step 2: Company Preparation Work
At this point in the process, any additional business documents will be developed (e.g. a slide show presentation known in the industry as a ‘slide deck’, a project summary and overview, creation of a Crowdfunding pitch), along with the creation of any necessary videos or productions (e.g. a Crowdfunding pitch video). We will also assist you with the development of a company logo, incorporating the business, and development of a company website.
Concurrently with this, a Crowdfunding strategy will also be crafted which will link the company plan with the Crowdfunding pitch together with creating deliverable rewards to provide to donors.
Step 3: Creation of Crowdfunding Marketing Plan
They say there is no such thing as bad press. While we aren’t sure about that maxim, it does bring up a great point. No matter how good your pitch is, no matter how fantastic your rewards are, no matter how close you are to realizing your plan, if no one knows about it, you aren’t likely to raise much money. When it comes to Crowdfunding, a solid social media marketing plan is must. This is where we work with you to create a customized, comprehensive social media marketing campaign.
Step 4: Execution of the Crowdfunding Campaign
With the preparation work all done, now it comes down to execution. Put our team to work for you in executing your marketing plan.
Petrini and Workman Fee Structure
Projects taken on for the Take It to the Crowd Process must be accepted by the Project Evaluation Committee.
Petrini and Workman will charge a fee of $50,000 (Payment Plans are available) to perform all the services listed above + the fee for originating capital as set forth below.